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It is a challenge to connect professionals suspicious of sharing information with other professionals in the same industry — even though sharing expertise could benefit both parties. Conference calling technology provides an effective way to bridge this need for shared professional expertise. A real estate agent program provides a strong example of the benefits of sharing information at a distance using conference calling.

A sales representative from a large conference service provider (CSP) attended a real estate sales seminar hosted by an acknowledged industry expert on the best practices for achieving success in residential and commercial real estate. His seminars were attended by some of this country's most successful real estate agents. The sales representatives were told that surveys taken by the seminar's attendees indicated that the agents strongly valued the information obtained from the program's presentations and educational events. Surprisingly, the survey data showed attendees gave even greater value to the information shared among fellow sales agents during the many social and business networking events that occurred over the course of the three day conference seminar event.

In a sales environment where representatives need to keep meetings with people in Arizona at 11am and then with others in New York 30 minutes later, webinars and web conferencing are king. On a daily basis we meet with decision makers to go over contracts, clarify customizations and demonstrate industry leading software solutions — all from our offices in Chicago.

Recently we took on a new strategy with our webinar technology and began hosting mass webinars on a regular basis. With these events we are able to: