TRC Online Meeting Blog: November 2014 Archives

In his book “Legendary Service - The Key Is to Care” author Patrick Blanchard boldly states, “Being responsive to your customers goes hand in hand with being attentive to their needs and preferences.”

He then provides compelling examples on the way service providers can demonstrate a genuine willingness to serve customers as they fulfill their individual needs. These include listening to concerns and needs; taking care of problems right away; showing the customer that you are on their side. Blanchard also describes how managers can engage team members to contribute ideas for providing better customer service through the use of a customer service model based on the acronym ICARE.

In his book “Legendary Service - The Key Is to Care” author Patrick Blanchard boldly states, “The more empowered the frontline people in an organization are, the happier the external customers are going to be, because their needs are being met.”

He then provides compelling examples of what makes people feel empowered on the job. Examples provided include the following:

In his book “Legendary Service - The Key Is to Care” author Patrick Blanchard boldly states, “Ideal Service is meeting the customer's needs on a day-to-day basis by acting on the belief that service is important.”

He then provides a compelling example on the use of service statements to provide a clear definition of an organization's service vision and values. Used properly, service statements can help each team member to “have a clear vision of the kind of service they personally would like to deliver to their customer.” Blanchard also describes how managers can engage team members to contribute ideas for providing better customer service through the use of a customer service model based on the acronym ICARE.

Two Rivers Conferencing has several clients that utilize Blanchard's guidance in their strategies for enhancing the quality of customer service. They routinely conduct weekly Service Satisfaction Meetings with employees and managers identified as part of a “Customer Service Team.” This meeting is chaired by the client's Vice President of Sales & Service, with the company's President & CEO and selected members of his sales, product development and business operations team in attendance. Using this approach allows a company the opportunity to fully evaluate its service activities and product R&D in light of its service vision and values.